Evidon

Want to Opt Out of Targeted Mobile Ads? There’s an App for That

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.

Helping Publishers Police Their Own Websites

The advertising technology firm Evidon, the company behind those ubiquitous AdChoices icons that appear in banner ads, was founded to help educate consumers about who’s tracking what with regards to their Web surfing habits (and, of course, to help the online ad industry stave off potential federal regulation).