YouTube’s 10 Most-Watched Ads in April
Brand Marketing
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million [...]
Artisanal Advertising
Brand Marketing
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table [...]
Evian’s Talented Fridge Magnet Restocks Your Bottled Water
Creativity
Imagine the future. You're plumbing the depths of the oversized fridge at your chateau in the south of France, and you realize you're running low on bottled water. Panic! Nope.
Evian Brings Dancing Baby Torsos to Digital Bus Shelters
Creativity
Wook! Baba dance fo wawa! Evian's latest campaign, with the adults in dancing-baby-torso T-shirts (a follow-up to the previous, and better, baby roller-skaters), was recently extended to bus shelters in [...]
Evian unleashes a brigade of rollerbabies
Creativity
It’s been over a decade since that damned dancing baby was all over the Internet, but Evian is convinced that people around the world still thirst for computer-animated cuteness. Thus [...]