Events

7 Emerging Conferences Every Advertising Professional Should Know About

More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and discover new meaning for their customers. While there’s […]

Infographic: What Millennials Want to See (and Take Home) From Branded Events

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.

This Company Takes the Stress Out of Wedding Planning From Its Laid-Back Digs

The arduous task of wedding planning is the stuff of legends. So it should come as no surprise that the more than $100 billion events industry—which should be noted has […]

Zimmerman Gets an Unusual Assignment From a Publisher

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.

Top Chefs and Caterers Use Pot as a Secret Ingredient

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but to create a high-end dining experience.

PopSugar Launches Full-Service Unit The Bakery

If you are a company looking to target the ladies, PopSugar is serving something up for you.

Sports Runs as a Theme for Almost All of This Agency’s Roster

Specs Who Charlie Tombras (l.), president, CEO; Dooley Tombras, evp What Full-service agency Where Knoxville, Tenn.