What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. [...]
7 Ways City & Regional Publishers Are Growing Their Business
The mood at the recent City and Regional Magazine Association Annual Conference in Denver was upbeat and cautiously optimistic that business was improving with much of the focus on new [...]
Infographic: What Millennials Want to See (and Take Home) From Branded Events
Brand Marketing
Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.
Events Take on Greater Importance as City and Regional Publishers Seek Diversification
When luxury title publisher Palm Beach Media Group announced in October the launch of a new venture called Illustrated Events, the move offered yet another piece of evidence that signals [...]
This Company Takes the Stress Out of Wedding Planning From Its Laid-Back Digs
Brand Marketing
The arduous task of wedding planning is the stuff of legends. So it should come as no surprise that the more than $100 billion events industry—which should be noted has [...]
Zimmerman Gets an Unusual Assignment From a Publisher
Brand Marketing
A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.