event marketing

Why Data Is Now the Driving Force Behind Event Marketing Success

In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional connections with consumers. 

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data.

72andSunny Nabs Event Marketing Player

72andSunny has turned to a key player at a rival shop to build an event marketing practice at the agency.