JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers
Brand Marketing
JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its [...]
JCPenney Switches Creative Agencies Yet Again
Brand Marketing
That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils.
Sarah Silverman develops taste for unicorn
Creativity
The Serenading Unicorn is a two-timing bastard! Or is he? Sarah Silverman has been known to overreact in the past, and that suggestive text on her furry boyfriend's phone could've [...]
Wrigley’s ‘Serenading Unicorn’ covers Devo
Creativity
As if the bizarre dude-ranch-themed music video for Devo’s “Whip It” weren’t absurd enough to begin with, agency EVB covers the classic in the latest edition of its “Serenading Unicorn” [...]
Orbit’s roaming mouth is bit of a clean freak
Creativity
Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around a neighborhood [...]
EVB positions ballet for the next generation
Creativity
True or false: In our postmodern, high-tech age, ballet is more relevant than ever. It's a trick question—ballet was never relevant. Which brings us to EVB's photo mash-up campaign for [...]