evan spiegel

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers this year, right?

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Here’s How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija.

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens.

Snapchat’s Evan Spiegel Reveals How He Went From Startup Failure to Tech Star

CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel.

Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video

If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion.

Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions

Two key and thorny themes will dominate the dialog during Cannes Lions this year.

How Snapchat’s CEO Plans to Conquer the Advertising World

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising's biggest events.

Snapchat Launches Local Channel for New Yorkers

The New York City channel is now live on Snapchat.One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers a way to send snaps to one big "Our Story," creating a quick montage of what's happening all around town.