CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers this year, right?
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija.
The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.
CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens.
CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel.
If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion.
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising's biggest events.
The New York City channel is now live on Snapchat. One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers a way to send snaps to one big "Our Story," creating a quick montage of what's happening all around town.