Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All
Brand Marketing
CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers [...]
Snapchat’s Evan Spiegel Reveals How He Went From Startup Failure to Tech Star
Performance Marketing
CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel.
Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video
Performance Marketing
If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion.
Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions
Brand Marketing
Two key and thorny themes will dominate the dialog during Cannes Lions this year.
How Snapchat’s CEO Plans to Conquer the Advertising World
Performance Marketing
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads [...]
Snapchat Launches Local Channel for New Yorkers
Performance Marketing
The New York City channel is now live on Snapchat. One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers [...]