Local Beats Out Global in Agency Identity Crisis
Brand Marketing
Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York.
Euro RSCG Bows Atlantic City Campaign
Brand Marketing
Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do [...]
Ad of the Day: Dos Equis
Brand Marketing
The Most Interesting Man in the World is back—and he's still interesting.
Atlantic City Selects Shops for Tourism Efforts
Brand Marketing
Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City. The Havas agency beat two other shops—Interpublic Group’s Draftfcb in New York and Havas’ Arnold [...]
3 Shops Vie for Atlantic City Tourism Account
Brand Marketing
Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt.
New York Life Completes Creative Search
Brand Marketing
New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since [...]