Nicole Kidman stars in a new film, but you won't have to go to theaters to see it. The Academy Award-winning actress plays a version of herself in a five-minute short for Etihad Airways, titled "Reimagine." The film is a 360-degree, fully immersive virtual reality story that takes viewers along for the ride.
At one time or another, I think we've all wished that air travel was less like being crammed into a cattle car and more like being crammed into a one-bedroom apartment.
It took seven months, but Jeff Brooks wanted to make sure he had the right partners. Brooks, who is relaunching the New York office of M&C Saatchi as CEO, hired Pierre Lipton as chief creative officer in August and now has found a chief strategy officer: Sveta Doucet. Lipton started last month and Doucet joins in November.