Marketers, Are You Going OOH With Data? Let Consumers Know Why
Performance Marketing
Mobile, social, and other digital media are increasingly connected to OOH advertising. One of my pet peeves is that when I’m in my home or office, or out and about, [...]
No, B2B Media Doesn’t Have an Ethics Problem
It broke my heart when I read the recent blog post “B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences,” which argued the majority of B2B/trade publishers have [...]
B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences
Last week I attended the 2018 B2B Media Success Conference held by the American Society of Business Publication Editors (ASBPE). The topics of the day ranged from the growing obstacles [...]
How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud [...]
Industry Vet John Harrington: Ethical Journalism Is More Valuable Than Ever
Mr. Magazine’s ACT 7, held for publishers, channel partners, and students at Ole Miss, has been over for several weeks, but I’m still reflecting on all the things I heard [...]
The ‘Right to be Forgotten’ – Ode to Solitude
Performance Marketing
Alexander Pope is making a 21st Century comeback. I'd love to be in Google's conference room as the team there decides just how to adhere to a European court's decision [...]