The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
Esurance’s Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute
Performance Marketing
The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand [...]
A Cash-Encrusted Football Crashes Through Everyday Life in Esurance’s Super Bowl Ad
Brand Marketing
Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game-day ad. Starting today, people can retweet messages [...]
How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
Brand Marketing
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.
Breakthrough Agency of the Year: Heat Harnesses the Element of Surprise
Brand Marketing
Earlier this year, a new film starring Dave Franco, Rob Gronkowski, Rex Ryan and Tyrannosaurus rex took the Internet by storm. "Critics" called it "impossible to un-watch" and "an epic [...]
Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?
Performance Marketing
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners [...]