Estee Lauder

These Direct-to-Consumer Brands Are Disrupting the Beauty Industry

Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still under the control of just 10 conglomerates. Something that has changed drastically, however, is buyer behavior.

The Donald Trump Decoder: Adweek’s Guide to the Man and His Brands

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or […]

Millennial Models Like Gigi Hadid, Fueled by Social, Are Hitting the Fashion Stratosphere

It's about 6 p.m. on a chilly Tuesday in late March, and model Gigi Hadid, equipped with a jar of charcoal pencils, is gleefully scrawling enormous hashtags on the stark white walls of a photography studio in lower Manhattan.

Estée Lauder’s New Weapons for Fighting Breast Cancer

Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times.

Hoover, Dirt Devil and Oreck Tap Johannes Leonardo

Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well as U.K.-based Vax. New work is expected next spring, according to a spokesman for the company. 

Estée Lauder Hires an Agency for Global Assignment

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources.

Derek Lam Believes in Fashion for the Masses

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam, one of the hottest designers around, is not a man who likes to wait.

Designers’ Beauty Lines Offer Luxe on a Dime

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.

2 Shops Chase Estée Lauder’s Global Creative Account

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster.

Portrait: Story Worldwide

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London