These Direct-to-Consumer Brands Are Disrupting the Beauty Industry
Brand Marketing
Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still [...]
Estée Lauder Hires an Agency for Global Assignment
Brand Marketing
Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources.
Derek Lam Believes in Fashion for the Masses
Brand Marketing
Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But [...]
Designers’ Beauty Lines Offer Luxe on a Dime
Brand Marketing
Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.
2 Shops Chase Estée Lauder’s Global Creative Account
Brand Marketing
Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster.
Portrait: Story Worldwide
Brand Marketing
Specs Who Jon King, managing director, Story Worldwide U.K. What Digital marketing and custom-content agency Where Story Worldwide, London