Essence

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads

Hand, dish and laundry liquids get surprisingly sexy in a new campaign from green cleaning brand Method. Call it haute soap.  The brand's new "Fear No Mess" campaign, which might be less pithily articulated as "Make as Big a Mess as You Possibly Can," features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads. 

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston office this year, it has launched its first big U.S.

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the fly.

Facetime: Photos From the Latest Awards, Festivals and Premieres

The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New […]

Time Inc. to Double Live Video Production

Time Inc. placed its advertisers front and center during its second NewFront presentation this morning at the Hudson Theater in Midtown Manhattan. Since last year's NewFronts, Time Inc. has delivered more than 1 billion video streams, with year-over-year unique views up 78 percent and engagement up 50 percent, per ComScore.

A Look Inside the Media Plan of the Year Celebration

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]

Celebrating the 2014 Media Plan of the Year Winners

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]

4 Ways Marketers Will Benefit From the New iPhone

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week.

Former Essence Editor Launches Entertainment Site

Following her (very) brief stint at the Huffington Post, former Essence editor in chief Angela Burt-Murray is launching a celebrity news and style website aimed at young women of color.