Popular Mechanics Taps Esquire Alum as New Editor in Chief
Performance Marketing
Hearst has named a new top editor at Popular Mechanics following current editor in chief Jim Meigs saying that he would leave the title after 10 years to work on [...]
Q&A With David Granger, Editor of Esquire
Performance Marketing
David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded [...]
Esquire Experiments With Online Paywall
Performance Marketing
For the first time, Esquire is dipping its toe into the realm of paid Web content.
Hearst Is the Latest Publisher to Jump On Native Ad Trend
Brand Marketing
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, [...]
Roger Black Moves to Asia, Where Print is Growing
Performance Marketing
Roger Black’s name is synonymous with U.S. magazine design, but the days of the expensive, ambitious magazine design are over. Today, Black announced that he is moving to Hong Kong [...]
Hearst Reaches Goal of 1 Million Tablet Subscribers
Performance Marketing
Hearst has met what seemed like a lofty goal, according to Mashable: 1 million tablet subscribers for its print portfolio—which includes Cosmopolitan, Esquire and Popular Mechanics. This is an increase [...]