Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds
Brand Marketing
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a [...]
Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors
Creativity
Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as [...]
Esquire Puts 9/11 Story Behind Paywall to Raise Money for James Foley Scholarship
Performance Marketing
This week, to commemorate the 13th anniversary of September 11, Esquire has put an expanded version of its National Magazine Award nominated feature “The Falling Man” behind a paywall and [...]
The VMAs Inspired Good and Bad Branded Tweets
Performance Marketing
The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of [...]
The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency
Brand Marketing
The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership, [...]
The Famously Candid Stefano Tonchi Talks About the Changing Nature of Luxury
Performance Marketing
In his more than 30 years in the notoriously fickle world of fashion magazines, Stefano Tonchi has amassed an impressive résumé: editor of L’Uomo Vogue, fashion creative director at Esquire, [...]