5 Questions You Should Answer If You Want Your Mobile Marketing to Work
Brand Marketing
While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the [...]
As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game
Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV [...]
As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In
Performance Marketing
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready [...]
5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships
Brand Marketing
Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.
Marshawn Lynch Headlines ESPN The Magazine’s Leap into Video Games
Brand Marketing
ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the [...]
Report: YouTube to Acquire Twitch for $1 Billion
Performance Marketing
Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.
Meet the Woman Behind Assassin’s Creed
Performance Marketing
Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all [...]
Twitch Bids Adieu to CBSi Ad Sales
Performance Marketing
Twitch.tv, one of the principal players in the growing eSports genre (i.e.