ESPN and Celine Dion Capture the Mood of a Nation Yearning for Football
Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning [...]
These Were the Hottest TV Shows and Networks of 2016
Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which [...]
ESPN Honored the Cubs’ Win With One of the Better ‘This Is SportsCenter’ Ads in a While
Creativity
It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that [...]
Hearst’s New Content Platform Is Part News Feed, Part Art Installation
Performance Marketing
As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. [...]
ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head
Performance Marketing
It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the
The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN
Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.