Espn

Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN

Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning immediately.

Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.

ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series. 

Here Are 2016’s Most Watched Networks and Shows in the Coveted 18-49 Demographic

Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for 2016.

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

ESPN Honored the Cubs’ Win With One of the Better ‘This Is SportsCenter’ Ads in a While

It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired on Fox right after the final out on Game 7. And now here is a new SportsCenter ad from W+K New York that ran on ESPN (and was posted to Twitter) shortly after the game ended as well.

Hearst’s New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept.

ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools.

With Second ‘Podcast Upfront,’ IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its s