ESPN anchor Hannah Storm has covered the Olympics before—Rio marks her fifth time working the games—but never like this. For the first time in 37 years, ESPN moved its flagship newscast, SportsCenter, to the Olympics to essentially cover the story from just outside the venues, which host network NBC has the rights to.
It's been more than 20 years, but ESPN's "This is SportsCenter" is still going strong. In Wieden + Kennedy New York's latest work for the classic campaign, pro golfer Jordan Spieth brings his caddie, Michael Greller, to the network's cafeteria for advice—not on which club to use but on whether a fork or spoon is better for eating a bowl of mac and cheese.
Every sane person wishes to go through life with a personalized soundtrack playing out loud—or at least entrance music to punctuate his or her arrival.
Wieden + Kennedy's latest SportsCenter spot, featuring Metallica, has gotten lots of attention, and almost 800,000 YouTube views, since its debut a week ago. The veteran band visits ESPN HQ and jokes about having no work since New York Yankees reliever Mariano Rivera, who famously used their thrash-anthem "Enter Sandman" as his theme song, retired after last season. (Other players also enter games to that particular track, but since they're not Rivera, who cares?) This season, the Yankees desperately need some fresh arms. Can any of these hippies throw a curveball? At one point, guitarist Kirk Hammett shows off some fancy fretwork. He's got supple fingers, put him in the rotation! Ah well, if Metallica's sports drought continues, they can always hit the water-park circuit on an '80s metal mega-bill with Krokus, Ratt and Slayer. In that lineup, Metallica would be the closer. Check out the spot below, along with newly released bloopers and outtakes from the shoot, including a pretty funny Lars Ulrich line at the very end that didn't make the final cut.
While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge event to hone their Instagram video skills.
To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit.