Alt Image Text

Emotionally Charged Ad Asks, ‘Why Bring a Child Into This World?’

Creativity

Unilever asks a heavy question—"Why bring a child into this world?"—in a four-minute video touting Project Sunlight, its new  global sustainability initiative. The consumer-goods titan created the short film in [...]


Alt Image Text

Errol Morris’ AIG ad was ahead of its time

Creativity

I just stumbled across this AIG commercial by visionary director Errol Morris. I have no idea when (or if) it ran, although one YouTube commenter mentions working on the campaign [...]

Alt Image Text

Errol Morris plugging his-and-hers Depends

Creativity

Errol Morris fires up his famed Interrotron interviewing machine (which he used for the Apple "Switchers" campaign and some pro-Obama election ads, among other efforts) for this JWT work promoting [...]