Errol Morris

Emotionally Charged Ad Asks, ‘Why Bring a Child Into This World?’

Unilever asks a heavy question—"Why bring a child into this world?"—in a four-minute video touting Project Sunlight, its new  global sustainability initiative. The consumer-goods titan created the short film in collaboration with acclaimed director Errol Morris and many of the same folks from Ogilvy's South American office who created the award-winning "Real Beauty Sketches" for Unilever's Dove brand.Actually, this is a film within film, as real expectant parents share their hopes and fears about the world their kids will inherit. They also react as they watch a movie that mixes footage of violence and despair with hopeful messages about the future. The tone is emotional, but positive, backed by a pensive piano cover of The Pixies' "Where Is My Mind?""Your child could have more possibilities of having a healthier heart than any living person today—and the same chance of a broken heart," the narrator says. "No one can escape that. … And by the time they find the right person, our children will have better chances of meeting their great-grandchildren than we ever did."

Top 10 Commercials of the Week

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went for a sugary swim. 

Top 10 Commercials of the Week

Ad of the Day:

Last we checked in with Errol Morris, he was profiling sports fans whose passion for their teams extended into the afterlife. Now, he has embraced another seemingly grim topic with a potential silver lining—young people's apathy when it comes to voting.

Ad of the Day: ESPN

It's often said that being a sports fan is a lifelong commitment. In fact, it's so much more than that.

Errol Morris’ AIG ad was ahead of its time

I just stumbled across this AIG commercial by visionary director Errol Morris. I have no idea when (or if) it ran, although one YouTube commenter mentions working on the campaign […]

Errol Morris plugging his-and-hers Depends

Errol Morris fires up his famed Interrotron interviewing machine (which he used for the Apple "Switchers" campaign and some pro-Obama election ads, among other efforts) for this JWT work promoting […]