Unilever asks a heavy question—"Why bring a child into this world?"—in a four-minute video touting Project Sunlight, its new global sustainability initiative. The consumer-goods titan created the short film in collaboration with acclaimed director Errol Morris and many of the same folks from Ogilvy's South American office who created the award-winning "Real Beauty Sketches" for Unilever's Dove brand. Actually, this is a film within film, as real expectant parents share their hopes and fears about the world their kids will inherit. They also react as they watch a movie that mixes footage of violence and despair with hopeful messages about the future. The tone is emotional, but positive, backed by a pensive piano cover of The Pixies' "Where Is My Mind?" "Your child could have more possibilities of having a healthier heart than any living person today—and the same chance of a broken heart," the narrator says. "No one can escape that. … And by the time they find the right person, our children will have better chances of meeting their great-grandchildren than we ever did."
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went for a sugary swim.
Last we checked in with Errol Morris, he was profiling sports fans whose passion for their teams extended into the afterlife. Now, he has embraced another seemingly grim topic with a potential silver lining—young people's apathy when it comes to voting.
It's often said that being a sports fan is a lifelong commitment. In fact, it's so much more than that.
I just stumbled across this AIG commercial by visionary director Errol Morris. I have no idea when (or if) it ran, although one YouTube commenter mentions working on the campaign […]