Eqal

First Mover: Amanda Goodfried

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment

YouTube Takes New Video Sales Model to Market

YouTube is pioneering a new ad model to support its batch of video channels—selling sponsorships rather than TV-style demographics. Ballpark value for the sponsorships (which include display, overlay and pre-roll) run to an annualized $4 million to $6 million, depending on the channel, with the pre-roll coming in on the high end of the industry average—about a $20 CPM.

Have some Internet with that mystery novel

Anthony E. Zuiker, creator of television's most overrated crime drama, CSI, has hooked up with EQAL, maker of the Web's most overrated teen/young-adult dramas, lonelygirl15 and KateModern, to bring Zuiker's […]