In a Shift, Del Monte Picks Data-Focused Epsilon as Its New Creative Agency
Brand Marketing
Del Monte Foods, a major producer and distributor of primarily packaged food products around the world, picked Epsilon as its U.S. creative agency of record in a move that would [...]
Datalogix Nabs $45 Million Funding Round
Performance Marketing
Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales.
Confessions of a Data Broker
Performance Marketing
Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those [...]
Flowers Say It Better in FTD Ads That Could Have Said It Better
Creativity
Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all. Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it [...]
How Facebook’s Partner Categories Level the Playing Field—for Good
Performance Marketing
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now.
Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers
Performance Marketing
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.