Alt Image Text

‘World Under Water’ Uses StreetView to Visualize Flooding From Climate Change

Creativity

If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an [...]


Alt Image Text

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability

Brand Marketing

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be [...]

Alt Image Text

3 Things You Can Do Now to Make an ‘Earthly’ Difference

Performance Marketing

Readers of my blog know my distaste for financial service companies, utilities and other brands that admonish me in my mailbox to switch to digital statements "to help save the [...]

Alt Image Text

Get Ready for 2013: Customer Acquisition Emails

Performance Marketing

Acquiring long-term platinum customers is much harder today than it was even a decade ago. The globalization of the marketplace created an environment where people have access to multiple choices [...]

Alt Image Text

3 Ways Rank-and-File Marketers Matter to the C-Suite in a Brave New Marketing World

Performance Marketing

A couple weeks ago in my post titled "Wanted: Data-Driven, Digital CMOs," I wrote about the enormous pressure CMOs are finding themselves under as the world digitizes, requiring a new [...]

Alt Image Text

How Evolving Mobile Behaviors are Raising the Stakes for Marketers

Performance Marketing

While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that [...]