‘World Under Water’ Uses StreetView to Visualize Flooding From Climate Change
Creativity
If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an [...]
Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability
Brand Marketing
Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be [...]
3 Things You Can Do Now to Make an ‘Earthly’ Difference
Performance Marketing
Readers of my blog know my distaste for financial service companies, utilities and other brands that admonish me in my mailbox to switch to digital statements "to help save the [...]
Get Ready for 2013: Customer Acquisition Emails
Performance Marketing
Acquiring long-term platinum customers is much harder today than it was even a decade ago. The globalization of the marketplace created an environment where people have access to multiple choices [...]
3 Ways Rank-and-File Marketers Matter to the C-Suite in a Brave New Marketing World
Performance Marketing
A couple weeks ago in my post titled "Wanted: Data-Driven, Digital CMOs," I wrote about the enormous pressure CMOs are finding themselves under as the world digitizes, requiring a new [...]
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Performance Marketing
While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that [...]