Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment
Brand Marketing
Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.
Should You Make Your Site Secure for Improved SEO Results?
Performance Marketing
Just this past month Google confirmed that in the future, its search algorithm would be giving a rankings boost to secure sites. This confirms rumors that have rippled through the [...]
Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry
Creativity
Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending [...]
Al Gore Enlists Youth for Climate Control
Brand Marketing
Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages [...]
Linger Longer: A Branding Imperative
Performance Marketing
"Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language," wrote Henry James. I couldn't agree more. I just love summer. Summer [...]
3 Secrets to Being the Next Great Creative at Cannes
Brand Marketing
CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at [...]