Environment

Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.

This Video About Dropping a Brick Is Worth a Few Laughs and 67 Million Gallons of Water

If you're going to drop an upper-decker, you might as well help fight a drought in the process. "Drop A Brick" is a nonprofit Indiegogo project created by a partnership of several California businesses, including San Francisco agency BarrettSF, that encourages you to buy an eco-friendly rubber brick filled with hydro-gel that expands 200 times its size when water is added. Putting the brick in the top tank will displace half a gallon of water, saving about 50 gallons a week for a family of four. If every Californian dropped a brick, the initiative says, it would save 67 million gallons of water a day. The crowdfunding video is basically one big poop joke, but it's surprisingly amusing and has been getting quite a bit of passaround. Still, organizers say they'd like to see more bricks being ordered to help alleviate California's crippling drought as soon as possible. So check out the video and explainer photos below, then go see about dropping a fat one in the tank. No need for a courtesy flush. Via Osocio.

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a message to certain tech giants about using sustainable energy sources. "Some of the Internet's biggest and most innovative companies, such as Apple, Facebook and Google, are powering with modern, renewable energy," Greenpeace rep Dave Pomerantz told BusinessGreen. "The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them." No firms are named in the ads, which were created by The VIA Agency. "We set out to develop a campaign that had humor at its core and that people would rally behind and share," said Via executive producer Mary Hanifin. "Reggie’s unique brand of comedy, devoted following and ability to convey complex themes through humor made him a perfect fit." The comedian and musician has some experience with the clean-power issue, having contributed to a Climate Reality Project spot last year. For Greenpeace—fresh off its gorgeous ad attacking Lego for partnering with Shell—Watts sustains a tone that gives the material an offbeat, non-judgmental spark. He uses improvisation to amp up the scripts, and his silly, slightly subversive comic energy feels just right. Via Fast Company.

Al Gore Enlists Youth for Climate Control

Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages of 13 and 21, encouraging them to serve as advocates of the climate change movement.

3 Secrets to Being the Next Great Creative at Cannes

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at Cannes.

‘World Under Water’ Uses StreetView to Visualize Flooding From Climate Change

If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an interactive initiative that lets people see what their neighborhoods might look like follo

Honeybees Get Fed Up With Humans and Launch ‘Greenbees’ Protest Movement

Imagine if bees could stop humans from killing them by hijacking pesticide sprinklers, putting up banners and picketing grocery stores. That would be the bee's knees.

Durex Has an Idea for How to Spend Your Lights-Out Time During Earth Hour

Earth Hour—a worldwide event where people turn off their lights to raise awareness of energy consumption—will be March 29 from 8:30 to 9:30 p.m. in your local time zone, which Durex says is a great time to use its product.

Downton Abbey’s Carson Makes for One Intensely Unhinged Santa

Jim Carter, who plays Downton Abbey's reserved and dignified butler, Carson, brilliantly interprets Santa Claus as a disheveled, on-the-edge shadow of his jolly old self in this striking British Greenpeace spot about the impact of global warming and oil drilling at the North Pole.

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be the tip of a marketing iceberg, as new research shows a growing pool of global consumers are demanding that mainstream brands be sustainable.