Which Entertainment Show Is the Most Flattering to Celebrities?
Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin [...]
Is Mobile Phoning It In?
Performance Marketing
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad [...]
First Mover: Nancy Tellem
Performance Marketing
Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig.
AOL Goes Vertical With New Devil Units
Performance Marketing
AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive [...]
Data Points: Men and Tech
Performance Marketing
Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's [...]
Dottie Mattison Is New CEO of Prometheus Global Media
Performance Marketing
Guggenheim Partners senior managing director Dottie Mattison has been named CEO of Prometheus Global Media, the group that owns music, media and entertainment brands Billboard, Adweek, The Hollywood Reporter, Back [...]
Hollywood.com Plans Overhaul
Performance Marketing
There's no shortage of celebrity news on the Web, but Michelle Lee, Hollywood.com's new senior vice president of content and editorial director, said she plans to go after a hole [...]
Lime’s Strauss Is New Grey Alliance CEO
Brand Marketing
Claudia Strauss, president of Kirshenbaum Bond Senecal + Partners’ Lime promotions and PR unit, has become the CEO of Alliance, Grey Group’s lifestyle and entertainment marketing agency.