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Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

Convergent TV

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44

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Ogilvy Entertainment’s Scott Goes to WME | IMG

Brand Marketing

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the [...]

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Study: Audiences Increasingly Going Mobile for Entertainment

Performance Marketing

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise.

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The N.Y. Post Wants to Help You Choose What to Watch

Performance Marketing

It’s Friday night. You turn on Apple TV, open Netflix and spend the next hour trying to decide what to watch before switching over to cable for yet another Law [...]

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Selling Exercise Equipment: Always a Heavy Lift

Brand Marketing

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine [...]

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Brands Are Eager to Partner With Cirque du Soleil

Brand Marketing

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top, [...]

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E-book Buyers Are 21% More Likely to Be Female

Brand Marketing

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as [...]

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What’s the Best Time of Day to Send an Email?

Performance Marketing

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter [...]

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The Co-founder of Bonnaroo Discusses His Best Program of 2012

Brand Marketing

Bonnaroo is one of the biggest music festivals in the U.S.

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Why You Should Be Watching Web Show Daily Shot

Brand Marketing

Specs Who Ali Wentworth Age 48 New gig  Host and executive producer of relaunching Daily Shot on Yahoo