SiriusXM and Pandora’s Denise Karkos Shares the Importance of Putting ‘Another Single on the Board’
CMO of SiriusXM Denise Karkos shares what led her to a CMO role in an entirely different category, how she’s focusing on her team right now, and the one thing [...]
Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment
Jeff Levin talks about monetizing social influence and what networks and brands are getting wrong about Gen Z.
Live Nation EVP Talks AR-Powered Engagement And Future of 5G
This summer at the Cannes Lions International Festival of Creativity, Live Nation introduced new AR features, giving brands a new way to engage with fans and festival-goers at the peak [...]
How to Make Sure Your Branded Content Isn’t Really Just an Ad
Brand Marketing
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
Why Live Video Is Now a Must-Buy for Marketers and Brands
Performance Marketing
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in [...]
What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy
Brand Marketing
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised [...]
4 Reasons Why Food Is Exploding as the Perfect Marketing Medium
Brand Marketing
Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new [...]
Infographic: Brands Should Treat Consumers as Friends, Not Age Groups
Brand Marketing
A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50.
Beck’s Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle
Performance Marketing
If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music [...]
L.A.’s Diverse Creative and Tech Culture Energize New Agency President
Brand Marketing
Photo: Karl J. Kaul/Wonderful Machine