Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion.
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").
Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories.
A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50.
If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music has been blowing up on Spotify ever since.
Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the entertainment, sports and media giant.
A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise.