entertainment

How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

Why Live Video Is Now a Must-Buy for Marketers and Brands

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion.

What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories.

Infographic: Brands Should Treat Consumers as Friends, Not Age Groups

A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50.

Beck’s Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music has been blowing up on Spotify ever since. 

L.A.’s Diverse Creative and Tech Culture Energize New Agency President

  Photo: Karl J. Kaul/Wonderful Machine

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44

Ogilvy Entertainment’s Scott Goes to WME | IMG

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the entertainment, sports and media giant.

Study: Audiences Increasingly Going Mobile for Entertainment

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise.