The CW Gets Social With Ford
In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers [...]
A-Listers Don’t Sell Celeb Magazines the Way They Used To
Performance Marketing
Movie stars are no longer a sure thing for magazines anymore.
Time Inc. Is Ready to Launch Its Ambitious New Video Strategy
Performance Marketing
Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader [...]
Entertainment Mags Pay Tribute to James Gandolfini
Performance Marketing
A day after news broke of actor James Gandolfini's death, entertainment magazines are lining up content to commemorate The Sopranos star’s life and work.
16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire
Performance Marketing
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who [...]