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Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Performance Marketing

By Lauren Johnson

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.

Brand Marketing

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

By Kristina Monllos

Performance Marketing

In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

By Christopher Heine

Brand Marketing

AmEx Flies the Flannel on Twitter

By Christopher Heine