Entertainment marketing

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns.

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

Specs Who (Front to back) ecd Bashan Aquart, managing partner Elizabeth Furze, content director Jamaal Parham and managing partner Scott Moore What Full-service entertainment marketing agency

In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though.

AmEx Flies the Flannel on Twitter

New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel shirt. If AmEx customers