English Premier League

What Globally Ambitious Brands Can Learn From Manchester United’s Marketing Playbook

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands.After all, the last thing that the network needs is a bunch of angry Manchester United fans.That’s because, for all the angst and tension surrounding Sochi, NBCU has a delicate Web balancing act to pull off. As it endeavors to stream over 1,000 hours of live Olympics action on NBCOlympics.com, the network also has to keep its Premier League commitment.

Fox Sports 1 Studio Shows Stumble Out of Gate

After getting off to a fast start a little more than a week ago, Fox Sports 1’s signature highlights show is having trouble finding an audience.