Arby’s Dishes on Awesome Pharrell Williams Tweet

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director.

HoneyBaked Ham’s Radio-Mobile Play Aims to Take a Bite Out of Turkey Day

HoneyBaked Ham is combining radio and mobile this Thanksgiving to see if the brand can stir up big sales in Atlanta for a holiday known for turkey feasts. Various radio stations in the southern market will air a spot that will push a mobile coupon offering $5 off the company's half-ham product for those who dial **Ham.

Brands Are Already Using Instagram Videos and Planning for More

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar

Nearby billboards can’t resist Donatos pizza

In an era of increasingly sophisticated and high-tech outdoor advertising, Columbus, Ohio, shop Engauge scores via the low-tech route with a series of billboards for the local Donatos pizza chain. […]