Content Marketing: Better Metrics Mean Better Measurement
Performance Marketing
It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is [...]
‘Killing Marketing’ to Save It
Performance Marketing
The book "Killing Marketing," the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from accessing audiences for short bursts of time [...]
Why Your Website Should Create Conversations
Performance Marketing
If your website is presenting information rather than creating conversations, you must rethink your approach to online marketing. A website that offers only passive content to be consumed will see [...]
United Airlines: Securing Customer Loyalty That Money Can’t Buy
Performance Marketing
It’s not about points or free gifts anymore; it’s about what money can’t buy.
Media Pitch: Engage Social’s Rich User Data May Help Publishers Challenge the Duopoly
Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are [...]
Are You Meeting Your Customers’ Mobile Needs?
Performance Marketing
Most of the U.S. population — 61 percent — say they use mobile phones for shopping activities, according to the 2017 Synchrony Financial Digital Study recently completed. But, what would [...]