Are Your Marketing Messages Worth Your Prospects’ Time?
Performance Marketing
With no commuting, trips to the gym, or fun being had with friends and family, who doesn’t have more time today than they did a few short weeks ago? But [...]
Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency
Performance Marketing
Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they're spending their media dollars effectively. Two of the most [...]
Trade Print Dollars for Digital Lincolns by Rethinking Ad Value & Engagement
For the past decade, or more, we have listened to so many media executives say, “I can’t afford to trade print dollars for digital dimes.” And that sentiment, my friends, [...]
The 5 Best HR Tips for Increasing Employee Engagement
Performance Marketing
Effective employee engagement improves sales figures, decreases workforce turnovers and improves client satisfaction. The companies with the healthiest company culture are those with management who actively engage with employees. Follow [...]
Measuring Social Influence in a Post-Klout Digital World
Performance Marketing
The much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever on the same day that GDPR arrived [...]
Can Marketers ID a Budding Customer Relationship?
Performance Marketing
Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a result, there is increased focus on customer experience and customer [...]