Ad of the Day: These Lovely Solar Ads Trace the Long and Winding Road of Fossil Fuels
Brand Marketing
A new kind of creative energy powers Arnold Worldwide's latest ads for SolarCity.
Little French Maids Will Clean Your Tank, Says Gasoline Ad
Creativity
In Romania, gasoline brand Rompetrol keeps your engine clean like a horde of miniature, synchronized robot women wiggling and thrusting in skimpy French maid outfits. Because horny ad dudes in [...]
Leo Burnett Gives Old Recycled Fridges a Second Life
Creativity
Here's a fun, pointed twist on refrigerator art. To promote Illinois power company ComEd's recycling program—which gives you cash for your old energy-guzzling icebox, and picks it up as well—Leo [...]
USPS Talks Sustainability and Its Performance Returns for 2011
Performance Marketing
The United States Postal Service (USPS) recently released its fourth annual report on sustainability practices and performance. The document serves as a blueprint for any company or brand in the [...]
Solar Power: It’s Not Just for Hippie Freaks Anymore
Creativity
This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted [...]
USPS ‘Green Teams’ Net $58 Million – If Only Government Postal Policymakers Were So Innovative
Performance Marketing
Amid the doom and gloom of overall postal finances—where members of Congress and the White House probably have more to do with the current woes of the U.S. Postal Service [...]