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Here’s How 5-Hour Energy Kicked Coffee Out of the Buzz Game

Brand Marketing

By Robert Klara

Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight hours or so, [...]

Brand Marketing

Ad of the Day: Everyday Moments Go From Boring to Badass With This U.K. Energy Drink

By David Griner

Brand Marketing

Red Bull Tries to Energize Millennials With Zero Calories and New Flavors

By Lauren Johnson

Creativity

‘Stuntbrofessional’ Satires Energy Drink Marketing in NOS Digital Campaign

By David Gianatasio

Brand Marketing

Senate Dems Pressure Energy Drink Makers to Stop Marketing to Teens

By Katy Bachman