Eyewear might not be the first category that comes to mind when one thinks of emotionally powerful advertising. But a new spot for Pearle Vision by Energy BBDO gets to the very heart of the matter with the touching tale of Ben, a boy who has a very unique relationship with an aging pair of misfit glasses that make the small tasks in his life that much more challenging.
AMSTERDAM—McCann New York may have redefined the potential of virtual reality with its "Field Trip to Mars," but the agency can clearly still crank out a classic TV spot, too.
Three Chicago advertising professionals who met and became friends at Energy BBDO died early Sunday in a hit-and-run accident in Milwuakee. The story was first reported by the Chicago Tribune this morning.
BBDO has a new plan to attract some of the best industry talent, retain some of its highest performers and, in the long run, benefit its clients by sending seven employees on a 13-week study abroad-inspired exchange program.
Here's a gum for people who feel they've bitten off more than they can chew. Wrigley's Orbit is rolling out a new campaign tagged "Time to Shine," a shift from the brand's familiar "Just brushed clean feeling" to something more aspirational. "The idea is that when you have a clean mouth or fresh breath, you feel more confident," John Starkey, regional vice president of marketing at Wrigley Americas, tells AdFreak. "The scripts are a celebration of what can happen when you feel ready to take on your 'Time to Shine' moment."
Energy BBDO has appointed Andrés Ordóñez to the role of chief creative officer in an internal promotion.
It's the third time around for Extra Gum, and things are suddenly getting real. The Wrigley's brand and Energy BBDO returned over Valentine's Day weekend with another tearjerker film, "A Second Chance." It tells the tale of Jessica, a young widowed mom, who reunites after many years with single dad Marcus, a friend she's known since kindergarten. In a change from the client-agency team's previous viral hits—"Origami," which focused on a dad and his young daughter, and "Sarah & Juan," which tracked a romance from high school through young adulthood—this outing features the real-life Jessica and Marcus, starring in their own true story and providing narration.
From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as […]
BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category.
It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a father and daughter with silvery gum-wrapper swans playing a key role.