Specs Age 50
One of advertising's most famous rabbits has a new agency home. After 25 years with TBWA\Chiat\Day, Energizer and its iconic bunny are moving to Camp + King.
The iconic Energizer Bunny may continue to appear in campaigns for the battery brand, but the agency that popularized the iconic mascot won't be the ones creating those ads.
Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as a career. That changed when she landed at J.
Peter Sherman has made a big impression in just four months as CEO of JWT's New York office—so much so that he has now been promoted.
Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top job—and the significant challenges before him—he’ll need all the time he can get.
Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January.
Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gille