JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him
Brand Marketing
Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top [...]
Grey N.Y. Cuts 4% of staff
Brand Marketing
Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January.
JWT Joins Google’s Creative Roster
Brand Marketing
Add JWT to the list of creative agencies that work for Google.
Energizer Personal-Care Brands Move From Grey to JWT
Brand Marketing
Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gille
Energizer Points Finger at P&G Promotions for Hurting Shaving Market
Brand Marketing
Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported.