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JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him

Brand Marketing

Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top [...]

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Grey N.Y. Cuts 4% of staff

Brand Marketing

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January.

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JWT Joins Google’s Creative Roster

Brand Marketing

Add JWT to the list of creative agencies that work for Google.

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Energizer Personal-Care Brands Move From Grey to JWT

Brand Marketing

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gille

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Energizer Points Finger at P&G Promotions for Hurting Shaving Market

Brand Marketing

Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported.