This Is (Not for) Us: Why Fox Handed the Year’s Hottest Show to NBC
As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, [...]
BET Hopes New Scripted Projects Will Keep It on Top Among African-American Audiences
BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years.
Fox Looks to Make Empire an Enduring Success, Not Just a Short-Term Hit
Empire might not be as white-hot as it was in Season 1, but the show remains one of TV's biggest hits, and its ratings among 18- to 49-year-olds are twice [...]
TV One Just Nabbed the Cable Rights for Fox’s Smash Hit ‘Empire’
TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention.
Meet the New Digital Agency That Already Has 2,000 Big Names on Board
Performance Marketing
Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.
Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers
Brand Marketing
Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue