This Is (Not for) Us: Why Fox Handed the Year’s Hottest Show to NBC

As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, which produces the drama, had first dibs on the project last year, execs realized that the best home for the show was actually its broadcast rival, NBC.

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

Why Some Broadcast Shows Are Getting Smaller, Cable-Sized Season Orders

It was no surprise that NBC gave This Is Us a full-season pickup on Tuesday—after all, the series had the highest-rated 18-49 debut of any new series last week: a 2.8 rating, which soared to a 4.2 in live-plus-3 numbers.

Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent and favorability stats.

Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul

There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from twofifteenmccann. 

BET Hopes New Scripted Projects Will Keep It on Top Among African-American Audiences

BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years.

Fox Looks to Make Empire an Enduring Success, Not Just a Short-Term Hit

Empire might not be as white-hot as it was in Season 1, but the show remains one of TV's biggest hits, and its ratings among 18- to 49-year-olds are twice as high as any other current Fox series, except for The X-Files. However, the network has already ruled out Empire as the show that will follow the Super Bowl next February.

TV One Just Nabbed the Cable Rights for Fox’s Smash Hit ‘Empire’

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention.

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue