Empire State Buliding

Can the Empire State Building Brand Its View?

The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931 landmark’s 86th floor observation deck (which boasts 80-mile views on clear days) already draws some 4 million people yearly, but Malkin Holdings apparently feels it can do better.