Instagram Will Hit 100 Million U.S. Users by 2018
Performance Marketing
Already bigger than Twitter with 300 million monthly users globally, Instagram is on track to reach 100 million users in the U.S. alone within three years.
7 Advertising Trends That Show You Exactly Where This Industry Is Headed
Performance Marketing
How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to [...]
Facebook Will Get 10% of U.S. Digital Ad Spending in 2014
Performance Marketing
Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10 [...]
Online Ad Firms’ Stocks Slump Despite Revenue Gains
Brand Marketing
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to [...]
Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps
Performance Marketing
Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are [...]
Why Instagram Ads Could be Huge for Facebook’s Mobile Empire
Performance Marketing
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, [...]