B2B Marketing Success Starts and Ends With Data
Performance Marketing
Two new studies on B2B data and marketing highlight both challenges and opportunities in putting the workhorse of modern-day marketing — data — to profitable use. They are worth reading.
Snapchat Is Reportedly on Pace to Reach 217 Million Users by the End of 2017
Performance Marketing
Snapchat needs to continue growing its user base to attract big advertising dollars, and it appears to be on the right path.
Smartphone Conversions: The Uncrossable Chasm
Performance Marketing
Monday we ran my video talking about how TV ads don't matter anymore, largely because of changing viewing habits. Tuesday morning, I came in and saw a chart from eMarketer [...]
Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness
Performance Marketing
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?
Performance Marketing
Twitter is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's [...]
Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016
Performance Marketing
Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up [...]