Snapchat is on track to make $366.7 million in advertising sales this year, according to a new report from eMarketer.
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in 2017, up 16 percent versus this year, it's a domain that's poised to evolve even more rapidly.
Snapchat needs to continue growing its user base to attract big advertising dollars, and it appears to be on the right path.
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
Twitter is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's headed on this, its 10th birthday—and what advertisers think of it.
Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up to demand, marketers are predicting that 2016 will be cross-device programmatic's great leap forward. The era of targeting only to a particular device appears to be on the way out.
After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.
A new report from eMarketer forecasts that Facebook and Instagram will control nearly 65 percent—the equivalent of roughly $16.3 billion—of brands' social-media budgets this year, while Twitter's share will fall.