Fueling the Little Engine That Could
Performance Marketing
In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of marketing communications and not [...]
Key Elements of Complete Personalization
Check out even more about personalization and artificial intelligence with FUSE Enterprise. I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for [...]
In My Mailbox & Yours | An Artful Invite to a Special Evening
Performance Marketing
It’s my favorite mail piece this year — and it didn’t even include a check.
How to Future-Proof Your Marketing
Performance Marketing
I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was [...]
Publishers Say Email is #1 Revenue-Driving Technology
When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes [...]
A Better Meeting Follow-Up Email
Performance Marketing
You just had a good meeting with a client or potential new client. Now you're challenged to move the conversation forward. It's time to send the meeting follow-up email.