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Fueling the Little Engine That Could

Performance Marketing

In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of marketing communications and not [...]


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Key Elements of Complete Personalization

Media

Check out even more about personalization and artificial intelligence with FUSE Enterprise. I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for [...]

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In My Mailbox & Yours | An Artful Invite to a Special Evening

Performance Marketing

It’s my favorite mail piece this year — and it didn’t even include a check.

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How to Future-Proof Your Marketing

Performance Marketing

I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was [...]

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Publishers Say Email is #1 Revenue-Driving Technology

Media

When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes [...]

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A Better Meeting Follow-Up Email

Performance Marketing

You just had a good meeting with a client or potential new client. Now you're challenged to move the conversation forward. It's time to send the meeting follow-up email.