Why Email Is an Easier Way to Establish User Identity
Performance Marketing
To better engage and monetize your audience, you have to know your audience. It’s no coincidence that the two platforms that command the majority of digital ad spend also collect [...]
An Unusual, But Effective Lead Follow-Up Best Practice
Performance Marketing
You convinced a potential customer to download content from your website. Then another, and another. You developed a list. Your sales lead follow-up best practice probably includes a drip email [...]
Cut Your Email List and Make More Money
As media professionals, we’re used to measuring our impact by our reach. More print subscribers are good as long as it makes financial sense. And of course, the more social [...]
Direct Mail: Create USPS Informed Delivery Ads
Performance Marketing
What is USPS Informed Delivery? It allows customers who sign up to receive emails with grey-scale images of the address side of letter-sized mail pieces that have processed through automated [...]
The Future of Email Marketing in a Creepy Data World
Performance Marketing
For years, the future of email marketing has been seen as tied to increasing data integration and personalization. But in a consumer data world that appears increasingly creepy to its [...]
Why 97% of Sales Email Messages With Questions Don’t Work
Performance Marketing
Two of the most popular writing strategies in B2B sales email messages fail to provoke desired behaviors. Especially replies. Instead, they put your customer in a vulnerable position.