A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
Performance Marketing
We are well into Q2, and the pandemic is having a detrimental impact on U.S. marketing spend. How much so? Firm principal Bruce Biegel recently updated some parts of The [...]
Concerned About Amazon’s Growing Digital Ad Business? Turn to Email
Performance Marketing
Amazon’s rise as an advertising force means more marketers will move their digital ad spend. To stay competitive, publishers need to think holistically about new income streams and strengthen predictable [...]
Why C-Suites Are Agonizing Over the Death of Email
Performance Marketing
The higher on the corporate totem pole the executive who leaped to a premature conclusion of email’s demise, the less likely he or she is to have the time and [...]
Direct Mail Informed Delivery Enhances Your Campaigns
Performance Marketing
Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery.
Here’s a Modest Proposal for Batch-and-Blast Email Marketers and Robocallers
Performance Marketing
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the [...]
3 Ways to Combine Direct Mail With Digital Marketing
Performance Marketing
When you combine your direct mail with digital marketing, you enhance it and drive better results. There are many ways to add digital to your direct mail campaigns in a [...]