The FBI this week issued an alert warning businesses of email scams.
Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition MX-5 Miata cars.
It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink in a row. Americans sent 44.3 billion fewer pieces of mail this year than in 2008, according to a recent study from IBIS World.
Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get a listen.
DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages.
When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time figuring out which channels to invest in at what point in a consumer’s path to conversion.
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers (14 percent) and consumer products/services (10 percent).