Putting a Face to the Numbers Is the Next Step in Analytics
Any person that knows me or works with me knows one thing: I love analytics. In fact, I think analytics are critical to driving modern editorial and digital teams. Just [...]
For Prospecting Success, Leave Your Data Order Until Later
Performance Marketing
But when they place an order for prospecting data — whether it’s email, telephone or postal addresses — marketers often end up with data that isn’t exactly what they had [...]
An Effective Sales Email Cadence: More Than Just Timing
Performance Marketing
Timing of sales prospecting touchpoints is important. But when deciding on a sales email cadence, avoid focusing on timing of messages alone. Communications technique is vital to earning responses and [...]
MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing
Performance Marketing
MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.
There’s Nothing Sexy About Email
Performance Marketing
I get pitches constantly — that's the nature of this gig — and a recent one for an email infographic caught my eye. The subject line was cute, claiming email [...]
Sales Email Templates: This Is Where You’ll Get Stuck
Performance Marketing
Nothing (and I mean nothing) works better in your cold email message than immediately proving you are not another lazy, cut-and-paste sales rep. Sales email templates don't work. Personalized messages [...]