Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing
Performance Marketing
You expect a zig but your prospects zag. Let's look at how to prepare for outliers and other unexpected opportunities in your content marketing.
2 Emails You’re Sending That Rarely Work
Performance Marketing
Never say never? I try to not speak in absolutes and remain positive. But there are two flavors of cold emails you're probably sending that do more harm than good.
A Popular, Yet Failing Cold Email Technique
Performance Marketing
It's shocking. Sales teams across the globe are telling prospects, "You should invest in what I sell — because this research says so" and expecting to start conversations. But using [...]
3 Quick Ways to Bullet-Proof Your Cold Email Messages
Performance Marketing
No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by "blasting" [...]
Publishers Say Email is #1 Revenue-Driving Technology
When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes [...]
Why Your Sales Email Sequence Isn’t Working
Performance Marketing
The best way to illustrate why your sales email sequence isn't working is with an example from my inbox.