MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.
Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services.
Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though.
Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days.
According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the structure in place. The data point is one of several findings compiled from the ad-tech vendor this year. In terms of tactics: email, social media and mobile continue to grow for brands.
Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform, launched today and dubbed Pursway Connect, borrows machine-learning technology from anti-terrorism systems to scan and identify patterns while analyzing billions of pieces of data from open sources.
How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have to click through to an opt-out landing page that would ultimately require you to click a few more times? Too many times to count, right?