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Blue Chippers Return to the Red Carpet

Convergent TV

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet.


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Ellen’s Elves Ad for JCPenney Gets Added Bonus of a Protest

Creativity

Ellen DeGeneres lets all sorts of groan-inducing, size-based bon mots innocently fly as she exhorts Santa's elves to make more toys for a seasonal giveaway contest in this JCPenney spot.

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Perspective: Sit Back and Relax

Branding

Long before the coinage of the term man cave—that realm in every house where dad reigns sovereign—the male dominion over the American home was manifest in a single piece of [...]

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JCPenney Rolling Out the Red Carpet for Ellen DeGeneres

Creativity

Say it loud and proud, JCPenney: Change, it is a-comin'!

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Keith Urban, Ellen DeGeneres in Spoof Ad for His New Fragrance

Creativity

Country crooner Keith Urban is launching his own cologne. And if that's not funny enough, he and chat queen Ellen DeGeneres did a parody ad for it. Urban's fragrance, which [...]