Ellen DeGeneres

Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.

The ‘Damn, Daniel’ Guys Will Headline Ellen DeGeneres’ New Digital Network

Not satisfied with owning daytime TV, producing prime-time TV's hit of the moment and hosting a show on HGTV, Ellen DeGeneres is now going digital, launching a digital network with a slate of younger-skewing shows featuring some of the biggest names in social media.

If He Wasn’t on Dancing With the Stars, Train Hero Would Have Been on Oregon Campus

Alek Skarlatos gained fame earlier this summer when he and two other Americans overpowered a would-be terrorist on a Paris-bound train. And that notoriety might have saved his life.

Tumblr’s First CMO on How to Grow While Staying True to the Brand

Specs Current gig Chief marketing officer, Tumblr Previous gig Principal, Dolgins & Company Age 44

Jimmy Fallon Reclaims the Late-Night Lead on Stephen Colbert’s Second Night

It looks like Stephen Colbert's reign as the new late-night ratings king lasted just 24 hours.

Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly […]

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram’s Spam Purge

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too.

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?

Inside the Academy’s Quest to Be Known as More Than Just the Oscars

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement in film, presented by the Academy of Motion Picture Arts and Sciences since 1929.

Samsung’s Top 15 Media Integrations Over the Past Two Years

Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison […]