Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen
Brand Marketing
Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.
Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch
Brand Marketing
Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly [...]
Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram’s Spam Purge
Performance Marketing
The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too.
Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines
Brand Marketing
Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?
Inside the Academy’s Quest to Be Known as More Than Just the Oscars
Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, [...]
Samsung’s Top 15 Media Integrations Over the Past Two Years
Performance Marketing
Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison [...]