Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.
Not satisfied with owning daytime TV, producing prime-time TV's hit of the moment and hosting a show on HGTV, Ellen DeGeneres is now going digital, launching a digital network with a slate of younger-skewing shows featuring some of the biggest names in social media.
Alek Skarlatos gained fame earlier this summer when he and two other Americans overpowered a would-be terrorist on a Paris-bound train. And that notoriety might have saved his life.
Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly […]
The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too.
Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?
Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement in film, presented by the Academy of Motion Picture Arts and Sciences since 1929.
Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison […]