Hearst Replaces Web Editors at Cosmo and Elle
Performance Marketing
Hearst has shaken up the top Web jobs at Cosmopolitan and Elle.
Hearst Cleans Up in September
Performance Marketing
It looks like Hearst Magazines could end up dominating this year’s September ad-page contest. Last year, with the economy still shaky, most of the major fashion titles had gains in [...]
What the Newsstand Hides
Performance Marketing
With the weak state of newsstand sales, magazines have to be more competitive than ever, leading some editors to take a more commercial approach for their newsstand buyers, as the [...]
First Mover: Carol Smith
Performance Marketing
You started at Elle in 2002 before winding up at Bazaar. How do you see the fashion category now?
Fashion Mags Get Off to a Rough Start
Performance Marketing
Things aren’t looking too good in the land of fashion titles. Nearly every fashion title (with the exception of Allure, which was flat, and Vogue, which fared well) dropped in [...]
‘Vogue’ Sees Decent Gain for September Issue
Performance Marketing
Vogue closed its closely watched September issue with 584 ad pages, an increase of 50 pages, or 9.3 percent, over the year-ago issue, publisher Susan Plagemann said.